Yesterday, I participated in one of Etsy's new category showcases for the first time. I got into the Holidays showcase for $7 for 24 hours, and set it up to feature my felt Christmas ornaments. I've had really good luck with the main showcase, so I was optimistic about this venture.
Neh. Didn't work.
I showed a white ornament for most of the day. It got two clicks. At 3:00 p.m., I switched to a red ornament. Through midnight, it got 6 clicks. No sales. I would have gotten more exposure by just renewing the listings for those two items. And I would have spent only 40 cents to do it.
As the category showcases become better known, they may produce better results. So I may try again some months from now. But not soon. That experiment cost me the proceeds from one ornament plus some. Ouch.